To inspire young minds, by providing the first and ultimate interactive edutainment solution for every young child on every digital platform.

We begin a learning process from the day we are born. The world in which we raise our children is getting ever more sophisticated and interactive, and so should be the early learning tools we provide our children, to prepare them for an advanced way of life.

Comfy specialises in providing children, as young as 12 months of age, with a uniquely developed system, including a specially designed keyboard to be connected to your home PC as well as a full series of software titles.

This digital platform is used as a learning tool to open up a whole new entertaining world before your child, enabling him to enjoy exciting interactive experiences.

How Comfy is fitted to serve toddlers' needs
Comfy constitutes a mediating device between children's needs to explore and experiment and between the interface and applications of computers designed for adults. The unique keyboard and the variety of software create a computer that is specially fitted for children's skills.

Comfy's software is based on children's needs to cope with challenges and to find ways for growth and development. Human growth is maintained by experiences of optimal frustrations (challenges that demand effort and investment yet are still attainable). Imagine a girl that tries to reach a toy shelf that is a bit higher than her. She stretches her whole body, stretches out her hand, stands on her tiptoes, and finally reaches the wishful toy. This might demand time and effort; nevertheless, had she not experienced the effort inherited in the task, she would have never felt such great satisfaction and sense of accomplishment.

Indeed, the possibility to gradually increase the level of difficulty and to slowly expand the range of attention allows a proper assignment of challenges for toddlers.

Naturally, the challenge needs to be fitted for children's abilities; the colourfulness and size of Comfy fit the child's level of visual perception.

The Comfy experience gives voice to the natural drive of curiosity in each and every child. The tendency to discover the world, to behave like a young scientist, who is eager to experiment and explore, is reflected in the excitement of children when approaching the computer.

How Comfy assists with curiosity, challenge, and confidence
1. Toddlers' curiosity is one of their most evident characteristics. This curiosity enhances their motivation to play and to discover the world around them.

2. The use of Comfy's keyboard and software is introduced to the children as a challenge – the different tasks attract, motivate, and set a certain level of difficulty that can be handled.

3. The result of using Comfy is an increase in the child's confidence and their sense of capability. This activates a positive cycle: enhance confidence stimulates curiosity, which in its turn motivates the desire to face the next challenge. Thus, a positive magic circle continues as the infant gathers more positive experiences and refines different skills.

The Comfy Easy PC System creates a rich and exciting multimedia world for your toddler (ages 1 to 5), in which he/she can play and interact with the lovable Comfy characters. The Comfy Easy PC System range will be in store from November 11.

You stand a chance of winning a Comfy Easy PC, as well as a CD for ages 1 – 3 worth R499! All you need to do to enter is click here.

For more information about Comfy and their products, visit www.comfyland.co.za.

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