Ancestry24 Answerit Careers24 Entertainment Fin24 Food24 GoTravel24 Health24 Kalahari.net Mobile News24 Play Property24 Sport24 Weather24 Wheels24 Women24

Matchmaking mobiles

Taking the first step towards getting married could be as easy as picking up a cellphone...

Virgins compete for Swazi king

Thousands of bare-breasted virgins competed for King Mswati III's eye in a traditional Reed Dance...
Love is truly blind
Love really is blind, at least when it comes to looking at others...
from Reuters
Image: Ablestock
The team at the University of California Los Angeles and dating Web site eHarmony found that college students who reported they were in love were less likely to take careful notice of other attractive men or women.

"Feeling love for your romantic partner appears to make everybody else less attractive, and the emotion appears to work in very specific ways in enabling you to push thoughts of that tempting other out of your mind," said Gian Gonzaga of eHarmony, whose study is published in the journal Evolution and Human Behavior.

"It's almost like love puts blinders on people," added Martie Haselton, an associate professor of psychology and communication studies at UCLA.

Gonzaga and Haselton asked 120 heterosexual undergraduates in committed relationships to examine photographs of attractive members of the opposite sex from an eHarmony Web site.

The volunteers were asked to choose the most attractive photos, and write an essay either about their current romantic partner, or the subject of their choice. While writing, the students were asked to forget the "hotties" from the Web site, but told to put a check in the margins if they did happen to think of the attractive photos.

The volunteers who wrote about their partners were six times less likely to admit to thinking of the attractive others than volunteers who wrote about random subjects.

And later, when asked to recall the cuties in the pictures, the students who wrote about their lovers remembered fewer details about the physical appearance of the attractive strangers.

"These people could remember the colour of a shirt or whether the photo was taken in New York, but they didn't remember anything tempting about the person," Gonzaga said.

"It's not like their overall memory was impaired; it's as if they had selectively screened out things that would make them think about the how attractive the alternative was."

Is love really blind? Tell us what you think in the comment box below.


Ask an expert

Article Search

Get blogging

Women24.com Blogs allow you to overshare in a boundary-free environment! How cool is that?

Get one now!
Read one now!

Have something to say?
Your name
*email
Subject
Comment
Great to know that I am not abnormal. I am in love with the most wonderful woman on the planet and other females become "just another person". Yes the article is spot on. Thanks
jaysee on 13 Feb at 13:04

 

I enjoy a good roll in the hay. Nuff said
John on 13 Feb at 15:03

 

love can see if u allow it to
CLARA DOMINIC on 14 Mar at 12:11

 

Love is really blind the minute you get into the relationship, you can't think of anyone other than your partner even if you can see that your partner doesn't make you happy but you will still stick to him,only to find out later that there was someone out there who was going to give you love more than your partner.I do think that we should take notice of other attractive men.
Mukelisiwe mabele on 03 Apr at 09:06

 

Yes, i agree. love is really blind. We tend to realize that the relationship was worth it when we have lost the people we love. but when we are still with them we treat them like we don't care.
stanley on 24 Jun at 16:23

 

What does it mean when u want to see someone so desparately and yet when you have a chance then you want to run away. It is more satisfying to look from a distance, eventhough you would love to spend some time with that person. Scared is one of the words that pops up, but how do one overcome such fears...because of being scared, chose to stay as far as possible.
Ruby on 22 Jul at 13:32

 


 
Astro Love Match with Petra du Preez
I'm a
and I like a
Want to know more?
Buy your compatibility profile here ›
Vibrating cock ring, with batteries
Affectionately known as the VCR, this fun little toy is more than just a cock ring, it also turns him into a vibrator...
Sex & fireworks
These nine sex positions are far hotter than any fire, and they'll get you and your man into a sizzling state!
Women24
A mix of fun, thoughtfulness, beauty, sex, fashion and more. Your one click introduction to SA's biggest online women's community.
Quiz:
Are you good in bed?
Toy shop:
Get all your sex toys here.
Lacking skills in the kitchen takes nothing away from your skills in the bedroom, which is far more important. Read more
Looking for a date?
My ideal guy is: 
Blogs
Sidetracked
Pandora is having to say no, EVERY SINGLE DAY, to this...