Tips on finding a fragrance
We give you the best tips on how to find and buy a fragrance that suits you.
'Perfume is the unseen but unforgettable and ultimate fashion accessory. It heralds a woman's arrival and prolongs her departure' – Coco Chanel
Before you set out, decide which family of fragrances you prefer – either florals, orientals, woody or fresh notes. If you ask someone to help you, this will help to narrow down your choices.
Limit your shopping to three fragrances at a time. More than this and you won't be able to tell the woods from the florals.
Make a point of trying one fragrance every time you go to a department store. This will give you time to really appreciate the fragrance you try.
Don't ignore advertising. If a particular advertisement has caught your eye, make a point of trying the fragrance. Elements of a fragrance are reflected in the advertising, so if the advert appeals to you, the fragrance might as well.
Test the fragrance on a blotter. If you like it, apply it directly to your skin. Individual chemistry affects how a fragrance will develop. This doesn't happen on a piece of paper.
Give the fragrance at least two hours to 'develop' on your skin. This will give you an idea of the top, heart and base notes of the composition. The way a fragrance opens can be very different to the dry-down that remains after two hours.
Don't be afraid to ask someone to assist you but don't ever get bullied into buying a fragrance that you're not totally convinced you'd like. Fragrance is a very personal preference and you should be completely convinced by your choice.