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Armani opens store in Second Life
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Fashion designer Giorgio Armani has opened up shop in virtual world Second Life, with a store modelled on his flagship location in Milan, his company said.
from Reuters
Image: AFP/Alberto Pizzoli
The silver-haired fashion designer Giorgio Armani will send an avatar of himself to the celebrate the opening of his store in the Second Life.

"Finally, I can really be in two places at once," said the ever-busy stylist who launched a mobile phone on Monday..

Second Life residents will be able to buy items virtually with Linden Dollars – the currency of the virtual world – or they can connect directly from there to his recently-launched online store at www.emporioarmani.com for non-virtual vestments.

Armani, known worldwide for his elegant fashions for women, has already diversified into a range of other sectors, including home furnishings and hotels.

He announced on Sunday a joint venture with Samsung Electronics for a sleek, black mobile phone and eventually other home electronics, including a liquid crystal display television designed with the South Korean firm.

Armani will be interviewed in the virtual world by fashion website Style.com's fashion director Candy Pratts Price on Sept. 27 at 1.00 pm Eastern Standard Time (1700 GMT).


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