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Make your money work
Times are getting tougher so it’s vital to re-examine your finances but before you see your financial adviser, educate yourself on some investment options.
Article: Lisa Templeton from FAIRLADY
Image: Getty Images
The current economic situation means that it’s time to take a good look at your finances and start setting up some investments. When it comes to saving, there is no time like the present. Seize the day and start saving.

Where do I start?

  • Begin by drawing up a budget to see what you are earning, how much you're spending, and how much you have to spare.

  • Examine your short, medium and long-term financial goals.

  • See a good financial adviser who can help you analyse your needs and make recommendations with your interests at heart.

  • Remember to review your financial plan annually, or each time you have a change in circumstances.

    What are my investment options?
    Don't put all your eggs in one basket. Rather spread your investments across a number of investment options, advises Glynnis Byron, head of marketing at Coronation Fund Managers. “This way, if you do suffer losses on one asset, you may enjoy gains on another.”

    Investments fall into four main asset classes: c a s h , s h a re s , f i xe d – interest and property. And unit trusts can offer a nifty way to invest in all of them. Glynnis talked us throughthe options:

    1. CASH

    What are cash investments?
    With a cash investment you essentially earn interest for lending money to a bank. This sounds more glamorous than it is. These investments include your savings account, bank deposits and money market funds.

    Cash investment options

  • Savings accounts normally pay the lowest rate of interest.
  • Bank deposits cover a wide range of investment options, including call deposits (you have immediate access to your investment), notice deposits (a certain period of notice is required before money can be withdrawn), fixed deposits (an investment for a predetermined period at a fixed interest rate) and linked-rate deposits (interest is linked to a floating market rate, for example, the prime rate).
  • Money market funds are unit trusts that invest in an array of selected, short-term financial options.

    How do I organise a cash investment?
    Most banks offer the above investment options, but it is worth shopping around to compare interest rates. Money market funds can also be organised through unit trust management companies.

    2. SHARES (equity)

    What is a share?
    A share essentially gives you part-ownership in a company that is listed on the stock exchange. While shares tend to be the most volatile class of assets – share prices can move dramatically over short periods of time – they also tend to produce the highest returns over the long term.

    How do I make money from share investments?

  • They offer capital gains – as the share price increases, so you benefit from the difference between the price you paid and the current trading price, at which you could sell.
  • They offer dividends – a portion of profits, which the company pays shareholders.

    How do I buy shares?
    Shares can be bought or sold through a stockbroker, or traded on the Internet. To learn more, take a look at the Johannesburg Securities Exchange website, www.jse.co.za, or at the share trading website. Online trading has opened the way to modest investors.

    3. BONDS (or fixed-interest investments)

    What are fixed-interest investments?
    In essence, a bond is an IOU issued by the government, a municipality or a parastatal (such as Telkom or Eskom). In exchange for borrowing your money, they promise to pay it back on a specified date, with periodic interest payments in-between. Known as coupon payments, these are usually made every six months, and the maturity date of bonds can be anywhere between one and 20 years.

    How can I make money from bonds?

  • You earn interest.
  • Capital gains can be made through changes in the price of the bond.

    5. UNIT TRUSTS

    What is a unit trust?
    Unit trusts offer an easy, convenient way to invest in all of the above. Your investment is pooled with the investments of others into a single portfolio and then invested by portfolio manager into cash, shares, bonds and property, according to the unit trust's mandate.

    How do I choose a unit trust?

  • There is a wide range of unit trusts available from a large number of companies. Identify your personal needs and select a fund that best suits your pocket and your plans.
  • A good strategy is to buy units on a regular basis (for example, with a monthly debit order). This avoids the risk of buying when the market is at a high and selling when the market is low.

    Once you are familiar with all the options you can speak to a financial adviser about what is best for your lifestyle and income bracket.


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