Tiger Tiger, a popular night club franchise, is in the second year of giving away a breast augmentation worth R30 000 to celebrate National Cleavage Day to anyone who enters and buys two shots at any of the night clubs across the country from 13 – 29 March.
Both men and women are encouraged to enter, with men being able to nominate a woman of their choice if their name is drawn.
A man named Kyle Brinkmann, whose stepmother had a double mastectomy, steered this competition into a very different direction.
After Brinkmann commented saying he would donate the surgery to “a breast cancer survivor or a transgendered woman in need”, more than 100 people started doing the same in support. Not long after, the original rules of the competition, which stated that anyone could enter by commenting on the event on Tiger Tiger’s Facebook page with their email address, and share the event, changed to say that all entries need to like the “relevant Tiger Tiger Pages” and be present at the club on the night of the winner announcement.
Brinkmann released a statement, saying: “My personal connection with breast cancer comes from sufferers within my close family; the families of loved ones and friends. There are very few people that I know that have not been touched by breast cancer in some way or another. I’ve seen the effects of the treatments, witnessed how debilitating it can be when a woman has to lose one or both of her breasts, and what affect that can have on her own sense of femininity; womanhood.
I entered the competition to highlight my concerns and to offer the prize to someone that really needs it.”
Brinkman has now launched The Kyle Brinkmann South African National Cleavage Day Breast Cancers Survivors Project, in partnership with The Pink Drive. You can donate to the fund, here.
Read more about the competition and the public backlash here.
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