I get that sex sells, but I think this Hooters commercial is really offensive towards women. What do you think?
So, as the ad goes, a lifeguard on duty falls victim to a seemingly torturous bout of water aerobics performed by old, “unattractive” women in their swimsuits. A nightmare, apparently.
Growing more bored – and even fed up – he eagerly takes the “advice” of talking puppets and makes his way to Hooters, where he is greeted by young, “hot,” scantily-clad waitresses who serve him a mountain of food while flirting with him. Bliss, it seems.
Now, apart from it being a really awful campaign (it’s neither funny nor imaginative), I think it’s tactless. And insulting. And disrespectful.
Jezebel reporter Lindy West aptly captioned her take on the new campaign “Badvertising”. If I had my way, I’d call it “Sadvertising”.
Sad, because according to this clip of theirs:
• Cellulite on a woman is gross and abnormal; while
• Objectifying women as sex and domestic dimwits is okay and heck, normal.
I am angered. Despite how we THINK we’ve grown, companies like Hooters prove that sexism is STILL a problem.
Have you watched the clip? Am I too thin-skinned? What are your thoughts?
By: Meagan Karstens