The fundamentalist Christian group are upset about a food ad featuring a naked man. Prepare to swoon.
So, Kraft foods used a picture of a naked man covering his bits with a picnic blanket to advertise their new Zesty Italian sauce. He’s quite hot, and zesty, so I kinda get why they used him. But One Million Moms don’t.
Here’s their latest press release:
“Last week’s issue of People Magazine had the most disgusting ad on the inside front cover that we have ever seen Kraft produce. A full 2-page ad features a n*ked man lying on a picnic blanket with only a small portion of the blanket barely covering his g*nitals.
It is easy to see what the ad is really selling. A person has to look closely to see the item the company is marketing because the salad dressing bottle is so small next to the male model, picnic basket and other food items. There is also a small Kraft logo in the upper corners with the words “Silverware Optional - Let’s Get Zesty.” The website getmezesty.com is listed in the bottom corner.
“Kraft has gone too far and will push away loyal, conservative customers with this new ad campaign. Christians will not be able to buy Kraft dressings or any of their products until they clean up their advertising. The consumers they are attempting to attract - women and mothers - are the very ones they are driving away. Who will want Kraft products in their fridge or pantry if this vulgarity is what they represent?
“One Million Moms cannot get over the gall of this company. It is unnecessary for Kraft to use s*x to sell salad dressing! (An asterisk is used to ensure our emails get through to those who have signed up to receive our alerts. Otherwise, referencing specific words would cause our emails to be blocked by some Internet filters.)”
I really don’t get the big fuss. Yes, it’s a bit shocking coming across a practically naked man, but that’s the entire point of the ad. The shock factor. And the yumminess , of course. But then, these women don’t even condone typing out the words “naked” or “genitals”. Good grief.
So, what do you think, ladies?
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By: Carmen Williams