The End of Excessive Airbrushing

 

Overzealous Photoshop fundis, fashion and beauty editors, advertising hotshots and creative folk, BEWARE! We're bringing you down - here’s how.

If you're a regular Women24 reader, you're probably aware that I have a bit of an obsession with Photoshop blunders. There are just so many beautiful women who are unnecessarily airbrushed to the point where you can't recognize them. Impossibly thin, tall, and wrinkle- and blemish-free models are routinely splashed onto billboards, advertisements, and magazine covers.

·    Take Megan Fox for example. Did you see this woman in Transformers? She's STUNNING. She looked like an alien after airbrushing
·    Then there's Beyonce, who morphed into Shakira because of Photoshop.
·    And I'll never forget the Sex and the City 2 posters where art directors tried to turn the clock back 20 years – but landed up turning the women into Barbies.
·    Even Vogue has had multiple faux pas – first they chopped off fingers in this Kate Moss photo, then they followed up by erasing this model's cleavage.
·    Don’t even get me started on this Victoria's Secret disaster. Because every woman wants to hack of their arm, right?

We've reached the point where we don't even notice how unrealistic these so-called ‘perfect’ images are – which, in my opinion, only makes them more harmful. Like we're not already critical of our bodies, right?

Well, a professor from Dartmouth thinks it's time to make us aware of exactly how airbrushed the photos we consume are.  Dr. Hany Farid has created a tool which will objectively measure the extent to which fashion and beauty snaps have been altered. This measurement could then be published on pics which have been airbrushed, he suggests.

"We're just after truth in advertising and transparency," marketing executive Seth Matlins told New York Post. "If a person's image is drastically altered, there should be a reminder that what you're seeing is about as true as what you saw in 'Avatar'." Just look at this nifty tool to get an idea of just how much these pics are altered. Eye-opening stuff, I tell you.

I hope this metric measurement becomes a commonplace feature for all airbrushed images, don't you?
  By: Kele Scheppers

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