International hair and beauty brand GHD recently introduced their limited edition Pink Cherry styler to help support the Cancer Association of South Africa (CANSA) and their affiliated charities worldwide.
The campaign which features Katy Perry as its global brand ambassador, showcases some truly awesome shots of the singer with classic, yet fashion-forward and wearable hairstyles.
"It was fun to go a more natural route after playing characters in my last ghd campaign,” said Katy.
The brand urges women to focus particularly on breast cancer which affects something like 1 in 29 women every year.
• R100 of every Pink Cherry styler purchased will be donated to CANSA.
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For more information, visit www.ghdhair.com/za.
What do you think of Katy's sleek look in the campaign? Leave a comment in the box below.