Jil Sander's new fragrance commercial has definitely caught our attention. But will a photo of a scantily-clad butt convince you to buy the scent?

Sure, sexual images have been used multiple times to sell perfumes (refer to Dakota Fanning's banned ad or take a squiz at these topless celebs for proof). But this Jil Sander photo pushes the envelope – and I'm not entirely convinced that's a good thing in this case – don’t you think?

Commercials are supposed to entice us to buy the product. But, contrary to this guy's opinion, this particular ad doesn't appeal to me. It's not the unavoidable "sexualisation" of it that grates my tits. I just find it befuddling.  

The most pressing questions that spring to mind:

·    WHY are there indentations on this woman's butt? Were they applied with make-up or was she sitting on a ridged chair?

·    Whose hands are holding that bottle? And how did they maneuver them into that position? It looks bloody uncomfortable to me…

·    Is the bottle in that position because it's supposed to represent a "replacement clitoris"?

·    Where did they find this woman who has absolutely NO cellulite? Someone tell me that's the result of extreme airbrushing.

·    Considering that Jil Sander's clothing is usually very elegant and classic, does this ad hint that the label is shaking up their look? Should we be looking forward to risqué designs from Jil Sander?

One thing is for sure: this ad is going to stand out in an industry where grabbing attention is becoming increasingly difficult. But will it sell the fragrance?
  By: Kele Scheppers