The skincare company’s new owner, Stefan Heidenreich, has publicly expressed his disapproval of Riri representing the brand.

According to E-news online he labelled out favourite bad girl as a 'no go'.

"I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability," said Heidenreich.

Well, Riri didn't take this one lying down. She posted a picture of Heidenreich on Twitter with the words "No caption necessary" attached to it.

Ouch.

Follow Women24 and Kay on Twitter.

Do you think Rihanna did well for the Nivea brand? By: Kay Kekana